Prepared for The Montrose Country Club · September 2026
Houston is looking for a place like yours. It keeps finding someone else.
We checked your website, your search results, your reviews and your social accounts the way a new guest would. Here is what we found, what it costs you, and proof that we have fixed this before.
Every number about your venue here is public, was checked on September 21, 2026, and is sourced at the end. A few things are hidden from outside tools. We say so wherever that happens.
The short version
Four numbers that cost you guests.
Your venue gets great reviews. The problem is everything a guest touches before they walk in.
0
of your Instagram followers react to a typical post.
About 19 likes on 20,834 followers.
0 of 11
everyday Houston searches for what you sell, and your website is not on page one.
Pool day pass, cabana rental, gay bar and more.
0 of 3
order food buttons on your website open delivery stores that are closed.
Both still carry another club's name.
0
different sets of opening hours are posted about you online.
That is how guests end up at a closed gate.
Who is out there
The crowd is already here.
These are the people who could walk through your door. Most of them pick where to go from a phone. Search and social decide whether they pick you.
Visitors to the City of Houston in 202453.9M
Houston First
People in the Houston metro7.9M
U.S. Census Bureau, 2025
Adults in the metro5.9M
Our estimate from Census age data
LGBTQ+ adults in the metro300K
Conservative estimate at the Texas rate of 5.1% (Williams Institute). Up to about 530K at Gallup's 2025 national rate.
People at the Houston Pride parade200K
Organizer estimate, reported by ABC13
People who live in the 7 ZIP codes around your door191K
Census, American Community Survey 2024
Bar lengths are compressed so the biggest and smallest numbers fit on one screen.
23%
of U.S. adults under 30 identify as LGBTQ+. That is more than twice the rate for adults 30 to 49.
Gallup, February 2026
20,834
people follow your Instagram. That is a small slice of the 300,000 LGBTQ+ adults in your own metro, before you count allies and visitors.
Your website
Your website sends guests to dead ends.
A guest who hits a dead end does not call to ask what happened. They book somewhere else. This is what a new guest runs into today.
Critical
Order food opens closed stores
Two of your three order buttons go to Uber Eats and DoorDash. Uber Eats shows the store closed as of February 24, 2026. DoorDash says it is not active. Both still carry the Rich's Houston name in the web address.
High
Ticket links carry another club's name
The buttons for day passes, season passes and event tickets open a ticket page with richs-houston in the address. A guest buying a pass can think they landed on the wrong site.
High
A second copy of your site in search
Search results show a hidden Squarespace copy of your website. One of those results is still titled with the Rich's Houston name. Two addresses for one venue can split your search strength.
Medium
Your Facebook button
The Facebook link on your website uses a different address than your real Facebook page. Guests who tap it can miss your reviews, photos and events.
Every one of these is a guest who was ready to spend money and could not.
Your website and listings
One pool. Two price lists.
Your prices and hours change depending on where a guest looks. People who see two prices feel tricked. People who see the wrong hours drive to a closed gate.
What the same pool costs
Your website against your ResortPass listing, September 21, 2026
| Your website | ResortPass | |
|---|---|---|
| Day pass | $20 to $35 | From $40 |
| Daybed | $150 plus a $200 food and drink minimum | From $500 |
| Cabana | Not listed | From $1,000 |
| Pool closes | Generally at dusk | 8 PM |
Four sets of hours
All live online today
Your websiteThu to Fri 1 to 10 PM. Sat to Sun 11 AM to 10 PM.
ResortPassPool Thu to Fri 1 to 8 PM. Sat to Sun 11 AM to 8 PM.
Gay Pink SpotsWed to Fri 4 to 10 PM. Closed Mon and Tue.
Opening press, still in searchPool open daily, 11 AM to 9 PM.
What a guest cannot find on your website
Things similar venues in Houston put front and center
- A way to join your email or text list, on the pages we could read
- Membership tiers and prices
- Your happy hour
- Gift cards
- Cabana prices and a cabana booking button
- A privacy policy or accessibility statement
Search
When Houston searches for what you sell, you are not there.
We ran 11 everyday searches. Your website showed up on page one for 4 of them, and never higher than fifth place.
pool day pass houstonNot on page oneResortPass, Swimply and Marriott Marquis show up instead
cabana rental houstonNot on page oneMarriott Marquis is first
houston pool partyNot on page oneEventbrite, Swimply and The Encore
gay bar houston poolNot on page oneVisit Houston's LGBTQ+ guide and GayCities
lgbtq bar houstonNot on page oneThe Infatuation, Houstonia and Visit Houston
private event venue montrose houstonNot on page onePeerspace alone holds four spots
things to do montrose houstonNot on page oneVisit Houston, Houstonia and Tripadvisor
montrose houston brunchPage one, 5thOpenTable, Yelp and Snooze rank above you
drag brunch houstonPage one, 8thA party-planning app is first. It sells your own drag brunch.
houston day clubPage one, 9thThe Encore and Yelp rank above you
restaurant montrose houstonPage one, 9thShown with an old page title
Checked September 21, 2026 with a search tool. Your Google Search Console will show exact positions.
Search
The guides Houston reads leave you out.
When people search for LGBTQ+ bars, brunch or pool day passes, these lists sit on page one. They send ready-to-go guests to other venues. You are not on any of them.
Visit HoustonLGBTQ+ Gay Bar Guide
10 venues listed. Not you.
10 venues listed. Not you.
Visit HoustonLGBTQ+ brunch guide
7 venues listed. Not you.
7 venues listed. Not you.
The Infatuation8 Best LGBTQ+ Bars in Houston
Not you.
Not you.
HoustoniaGay bars in Houston, June 2025
11 venues listed. Not you.
11 venues listed. Not you.
365 Houston18 Best Day Passes for Pools
Not you.
Not you.
Old names still point at your address
Tripadvisor lists ReBar at your address and phone number. Visit Houston's LGBTQ+ site lists Rich's Houston there. A guest checking you out can land on an old listing under a different name.
The words people search
The pages we could read never use the words LGBTQ+, gay or queer in their titles or headlines. Search engines can only match the words you use. How you say it is your call, and it matters.
Social media
Your guests are on TikTok. You are barely there.
TikTok already has topic pages for Montrose Country Club brunch, pool and showgirls, filled with other people's videos about you. Pearl Bar has 3,375 TikTok followers from just seven videos.
TikTok followers
Houston venues competing for the same guest
Bar Boheme
5,170
Pearl Bar
3,375
Ripcord
1,164
Rich's Houston
864
The Montrose Country Club
291
Social Blade, daily figures through September 21, 2026
Instagram
@montrosecountryclub
20,834 followers · 453 posts
Active, very few reactionsTikTok
@montrosecountryclub
291 followers · 20 videos ever
No new video in 15 daysFacebook
/themontrosecountryclub
Hidden from outside tools
Needs your access to measureOld Instagram
"at Rich's Houston"
Still shows in search. Last dated post September 2024.
Splits your followersX, YouTube, LinkedIn
None found
We found no account for you on any of them.
MissingHow often
How often you should post.
A typical week in pool season, built from 2026 industry numbers. Video comes first, because on Instagram Reels get four times the interactions of single photos.
Instagram postsIndustry median: 3.7 a week
5 to 7 a weekAbout 6 in 10 should be Reels
Instagram StoriesToday at the pool, tonight on stage
Every day you are openTwo or more a day, Thursday to Sunday
TikTokIndustry median: 2 a week
4 to 5 a weekAll video. Today you have 0 in 15 days.
FacebookIndustry median: 3 a week
4 to 5 a weekPlus an Event for every recurring night
Google Business ProfileShows on Maps and search
1 to 2 a weekPhotos and short clips
XVery low engagement for food and drink brands
Hold your nameNo daily effort
Post that dayExtra when there is news
Medians: Quid (Rival IQ) 2026 Social Media Industry Benchmark Report. Reels figure: Metricool 2026 Instagram study of 24.3 million posts. The plan is our recommendation.
Reviews
Guests love you. Nobody answers them on OpenTable.
Your reviews are a real strength. They are also a conversation, and on OpenTable only one side is talking.
4.5 / 5
OpenTable
263 reviews
9.6 / 10
ResortPass
24 reviews
64
Yelp reviews
Star rating hidden from outside tools
0
owner replies on your 10 most recent OpenTable reviews. That includes the 2 star and 3 star ones.
OpenTable scores
Out of 5
Ambience
4.8
Value
4.5
Service
4.3
Food
4.1
OpenTable, checked September 21, 2026
What guests love
- The drag performers
- The look of the place
- Brunch that feels like a great deal
- Birthdays and group outings
- Servers they remember by name
What hurts you
- Tables cut short for private events
- Food that arrived cold on one visit
- No split checks for big groups
- No replies when something goes wrong
Missed chances
Money you are leaving on the table.
Each one is backed by something we found. A Houston venue already does it, or your own guests already do it for you.
01
Sell cabanas and daybeds directResortPass sells daybeds from $500 and cabanas from $1,000. Your website shows no cabana price or booking button.02
Own Sunday morningBar Boheme posts a "drag brunch today" reel on Sunday after Sunday. You run two drag brunch seatings every Sunday.03
Borrow your cast's fansA collab post shows on your profile and the performer's profile at once. Performers like Porsche Paris already post about you.04
Name your nightsPearl Bar sells a weekly Steak Night with short reels and averages 427 likes a post. Your happy hour and Saturday brunch could each be a series with a name.05
Show up on TikTokYour guests fill the topic pages. The venue has not posted a new video in over two weeks.06
Put your chef on cameraChef Diego has been on Food Network. Crawfish egg rolls were made for a 20 second video.07
Build a list you ownWe found no email or text signup on the pages we could read. Every guest who is not ready today is gone for good.08
Win bachelorette and birthday groupsA party-planning app already sells your drag brunch to groups. Group content was missing from the posts we could see.09
Founders renewal seasonFounders memberships launched in September 2024. If they renew yearly, September is renewal season.10
Own the heated pool in winterYour 65-foot pool is heated. If it is open in winter, show Houston a sunny December afternoon in the water.11
Get into the guidesVisit Houston, The Infatuation, Houstonia and 365 Houston sit on page one. None of those guides list you.12
Sell gift cards onlineBoheme and Postino sell gift cards online. We found no gift card page on your site.Proof · The Grove at Hugh Taylor Birch State Park
We have fixed this before.
A restaurant and event venue inside a Fort Lauderdale state park handed us their social accounts. This compares our first 28 days on the account, July 22 to August 18, 2026, with the 28 days before. No ads ran in either window.
Before us
5 net new followers in 28 days. 100 interactions. 500 page visits. A beautiful place with quiet accounts.
Before and after, 28 days each
From Meta Business Suite
Net new followers +620%
Before
5
With us
36
Interactions +284%
Before
100
With us
384
Page visits +206%
Before
500
With us
1,532
What we changed
No magic. Consistency and real content.
- A post every dayInstagram and Facebook, pushed to Stories, on a calendar set weeks ahead.
- Real photos of the real placeWe swapped stand-in images for photos of their own food, park and guests.
- Posts tied to real momentsJamaican Independence Day, Dine Out Lauderdale, National Dog Day and National Rum Day.
- Partners who share the crowdCollabs with three local breweries, tagged so their fans see the post too.
- One place to see it allThe general manager sees the calendar and the numbers in our platform.
+41%more views, 103,718 in total
+1,096%more video views
90.8%of views came from people who did not follow them yet
$0spent on ads in either month
Source: Meta Business Suite, July 22 to August 18, 2026, against the 28 days before. Before figures follow from Meta's reported change. Instagram and Facebook added a net 110 and 57 followers from July 27 to August 29, 2026.
The platform
We did not buy this. We built it.
Your posts, your calendar, your approvals and your numbers live in one place that belongs to us. No third party scheduler, no shared logins, no waiting on a vendor to fix something.
You see everything before it runsApprove or ask for a change with one tap.
The calendar is yours to moveDrag a post to a better day.
Real numbers, pulled liveStraight from Facebook and Instagram. Not a screenshot in a slide deck.
Talk to us inside itMessages land with the post they are about, so nothing gets lost in email.
The developer answers the phoneNeed something it does not do yet. We write it.
your-brand / dashboard
Real posts from a live client campaign. Drag one to another day on a computer. That is exactly what your login does.
Approve or send it back. Either way we hear it the second you tap.
0
IG views
0
Video views
0
Interactions
0
Link clicks
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8
Totals are real figures from a live client account, one month of managed posting. Weekly bars are illustrative.
YouCan we push the Friday post to Saturday? Big event downtown.
SkratchMoved. I also swapped the caption so it lines up with the event crowd.
YouPerfect. Any chance we can add a reel this month?
SkratchAlready cutting it. You will see it in Approvals tonight.
No ticket queue. You are talking to the people doing the work.
Our work
Websites and campaigns we have made.
A few pieces from the last few months. The full collection is on our work page. It includes a 3D spine that a chiropractor's patients can spin on their phones.
RV resort · Rockport, Texas
Serendipity Bay Resort
A clean waterfront website built for three kinds of guests, plus an audit, a growth plan and 30 posts.
Client campaign · Fort Lauderdale
Tarpon River Brewing x The Grove
20 posts across three beer lines, with custom imagery.
Chiropractor · The Woodlands, Texas
Boss Chiropractic
Sixty-two pages, built from nothing, with an interactive 3D spine on the homepage.
What we would do
What changes for your guests.
This is the what. The how is something we walk through together.
1
Clear every dead end
Every button opens something that works, under your name.
2
One truth everywhere
One set of hours and one price list on every site that lists you.
3
Get found
Show up when Houston searches for pool days, cabanas, drag brunch and private events.
4
Run your social
Posts every day, Reels and TikTok, collabs with your cast, and every event on Facebook.
5
Answer your reviews
Every review gets a reply, the glowing ones and the tough ones.
6
Show you the numbers
Live Facebook and Instagram numbers, in our platform, on your phone.
Being clear with you
What we could not see from outside.
Some numbers only show up behind your logins. With view-only access, we confirm every one of them before we recommend anything.
- Your Google rating and review countGoogle Maps blocked our tools that day.
- Your Facebook followers and recent postsFacebook hides these from outside tools.
- Your Instagram reach over the last 90 daysOnly your account shows this.
- Your website speed scoreThe speed test was rate limited.
- Four of your pagesDrag brunch, FAQ, events and private events blocked our tools.
- Your tracking and ads setupThis needs your Google and Meta access.
Next steps
Three steps from here.
- Answer our questionnaireAbout 10 minutes. It tells us your real hours, prices and goals.Start the questionnaire
- Give us view-only accessGoogle and Meta, so we can confirm what we could not see from outside.
- Get your planWe come back with your plan and a start date.
Mike WillettPresident and Founder
Jessica LongCo-Founder and Chief Marketing Officer
Sources and dates (all checked September 21, 2026 unless noted)
- Your website: themontrosecountryclub.com, home, pool, dining and order pages.
- Delivery stores: Uber Eats and DoorDash.
- Tickets: Vemos ticket page.
- Prices and pool hours: ResortPass.
- Reviews: OpenTable, Yelp (count from the page title in search results).
- Other hours: Gay Pink Spots, CultureMap, March 13, 2025, PaperCity, May 9, 2025.
- Guides: Visit Houston Gay Bar Guide, Visit Houston brunch guide, The Infatuation, Houstonia, 365 Houston.
- Old listings: Tripadvisor (ReBar), Visit Houston (Rich's Houston).
- Group sales: Batch listing.
- Search results: 11 searches run September 21, 2026 with a web search tool. Positions are not a certified Google rank.
- Instagram and TikTok figures: Social Blade Instagram, Social Blade TikTok, HypeAuditor, and Social Blade pages for each venue compared.
- Population: U.S. Census Bureau, March 26, 2026, USAFacts age data, Census Reporter ZIP profiles (77006, 77019, 77098, 77004, 77002, 77007, 77027).
- LGBTQ+ share: Williams Institute, December 2023, Gallup, February 16, 2026.
- Visitors and Pride: Houston First, July 15, 2025, ABC13, August 2026.
- Posting benchmarks: Quid (Rival IQ) 2026 report, Metricool 2026 Instagram study.
- Venue details: OutSmart, March 2025, Community Impact, March 2025.
- The Grove results: Meta Business Suite for The Grove at Hugh Taylor Birch State Park, accounts managed by Skratch Creative.
20,834 followers. 19 likes a post.
Instagram shows a post to more people when people react to it. When almost nobody reacts, every pool, brunch and cabana promo reaches a small slice of your own followers. Ripcord gets about 20 times your likes with about half your followers.
Instagram engagement rate
Average likes and comments per post, divided by followers
Social Blade, viewed September 21, 2026
Average likes per post
Instagram
Social Blade, viewed September 21, 2026. Comments per post: you 0.5, Hotel ZaZa Museum District 7.8.